Updated 6 November 2026Privacy policy
This explains what joiniq collects when you join a queue, use a joiniq stamp card or sign in to a shop dashboard, why, and your rights. joiniq is run by LJ Operating Systems Ltd ("we").
Shops with several branches
Some businesses run several branches on joiniq's Group plan. There, the business holds one record of you: your stamp card works in every branch, your choices about offers apply to all of them, and "Forget me" removes you from all of them. Staff see your record only at branches you have used.
Who is responsible
When you join a shop's queue or use its stamp card, the shop decides how your details are used for its business and is the controller; we process them for the shop as its processor. For your joiniq profile (the one login and wallet pass you can use across joiniq shops) and for running and securing the service, we are the controller.
What we collect
| Data | When | Why |
|---|---|---|
| Your WhatsApp number and WhatsApp name | When you message to join | To run the queue and send your updates |
| Scan details: the sticker or link used, time, phone type, browser language, approximate town (from your IP address) | When you scan a joiniq QR code or open a joiniq link | To show the shop which stickers and posts work, and to tell you about nearby offers |
| Visits: service, who served you, price, wait times | When the shop records your visit | Your history, stamps, reminders at your usual gap |
| Name and verified email, and whether you used Apple, Google or an email code | When you claim your stamp card | To tie your wallet pass and card to you. Signing up does not sign you up to offers. |
| Birthday, postcode, what you usually have | Only if you add them on your card | Your birthday treat, offers near you if you agree |
| Messages you send and receive | In the WhatsApp chat | To answer you and keep a record |
| Email opens and clicks | When you open an email from a shop or tap a link in it | To see which emails bring visits; every email has an unsubscribe link |
| Link clicks: which message or wallet pass the link came from, time, phone type, browser language, approximate town, whether you opened it before, and whether you then signed up or added the pass | When you tap a link in a joiniq message or on your wallet pass | To see which messages bring visits, and to show the shop how many customers get their card |
| Wallet pass device details | If you add the stamp card to Apple or Google Wallet | To update your pass |
Our lawful bases
Running the queue and your stamp card: to provide the service you asked for. Analytics on scans and links: our and the shop's legitimate interests in running and improving the service, with the statistical-purpose exemption under the Data (Use and Access) Act 2025. Offers, reminders and personalised ads: your consent, given when you tap Join the queue and accept the terms, which you can withdraw at any time by replying STOP, using your profile page, or emailing us.
Advertising
If you have agreed to personalised ads, the shop may use your phone number or email, scrambled (hashed) before it leaves joiniq, to show you its ads on Meta (Facebook, Instagram) or Google, or to find people similar to its customers. Meta and Google cannot read the scrambled list.
Who we share it with
The shop you visited. Our service providers, under contract: Twilio and Meta (WhatsApp messages), Supabase (database, hosted in London), Vercel (website hosting), Brevo (emails the shop sends, if you agreed to email), Apple and Google (wallet passes and sign-in), Stripe (shop payments), and Meta and Google ads when you have agreed to personalised ads. We do not sell your data.
How long we keep it
For as long as you are a customer of the shop, and up to 24 months after your last visit, then we delete it or make it anonymous. Consent records are kept for as long as we need to prove consent.
Your rights
You can ask to see, correct, delete or move your data, object to its use, or withdraw consent. Reply STOP to end offers, use "Forget me" on your profile page, or email hello@joiniq.app. You can complain to the Information Commissioner's Office (ico.org.uk).
International transfers
Some providers process data outside the UK (for example in the US). Where they do, we rely on the UK's adequacy regulations or the International Data Transfer Agreement.
Shop staff using the dashboard
When you sign in to shop.joiniq.app with email, Apple or Google, we use your name and email to give you access, and keep a log of actions for security.
joiniq is a trading name of LJ Operating Systems Ltd, company no. 17249157, registered in England and Wales. Contact: hello@joiniq.app